# Brand Standards

This section maps the Kell Creations brand guide into reusable documentation and design standards.

## Current State

No formal brand documentation has been published yet. Brand-related design elements exist in the `design_system` Flutter package but have not been documented as brand standards.

## Existing Brand Elements

### Design system implementation

The `design_system` package (`kell_creations_apps/packages/design_system/`) contains the following brand-relevant components:

| Element        | Implementation  | Notes                                                   |
| -------------- | --------------- | ------------------------------------------------------- |
| Color palette  | `KcColors`      | Brand colors defined as Flutter constants               |
| Spacing system | `KcSpacing`     | Consistent spacing scale                                |
| Typography     | `KcTypography`  | Full Material 3 text style hierarchy                    |
| Theme          | `KcTheme`       | Composed theme applying colors, typography, and spacing |
| Breakpoints    | `KcBreakpoints` | Responsive layout breakpoints for web and mobile        |

### Reusable brand widgets

| Widget            | Purpose                              |
| ----------------- | ------------------------------------ |
| `KcCard`          | Standard content card                |
| `KcStatusChip`    | Status indicator chip                |
| `KcSectionHeader` | Section heading with optional action |
| `KcSummaryCard`   | Dashboard summary card               |
| `KcEmptyState`    | Empty/placeholder state display      |
| `KcLoadingState`  | Loading indicator                    |
| `KcErrorState`    | Error display with optional retry    |

## Recommendations

!!! info "Last analyzed: 2026-05-22"

### 1. Document color palette and usage guidelines

**Priority:** Medium

The `KcColors` class defines the color palette, but there is no documentation specifying:

- Primary, secondary, and accent color usage
- Accessibility contrast requirements
- Color usage in different contexts (backgrounds, text, borders, status indicators)

### 2. Document typography scale and usage

**Priority:** Medium

`KcTypography` defines the full type hierarchy but lacks documentation on:

- When to use each text style (headings, body, captions, labels)
- Font family and weight guidelines
- Line height and letter spacing rationale

### 3. Create a visual brand style guide

**Priority:** Low

A visual reference showing the brand elements in use would help maintain consistency across web and mobile platforms. This could be a dedicated MkDocs page with color swatches, typography samples, and widget examples.

### 4. Document logo and asset guidelines

**Priority:** Low

No logo or visual asset documentation exists. If brand logos, icons, or imagery guidelines exist, they should be documented here.

## Relationship to Design System

The `design_system` package is the programmatic implementation of brand standards. Changes to brand standards should be reflected in the design system, and vice versa. The design system has full test coverage (41 tests, 100% line coverage as of 2026-05-22).
